Vice President of Marketing
Karen joined Point of Care Decision Support in 2014 as the Marketing Manager. As the Vice President of Marketing, she is responsible for the marketing and communication efforts of PCDS where she directs corporate and solutions branding, media relations, advertising and social platforms development. She also manages sales and business development support including events and conference management for both Point of Care Asthma and Point of Care Anticoagulation (AC).
Karen has over 25 years of experience in healthcare marketing. Prior to joining PCDS, she held executive marketing and communications positions with prosthetic and orthotic manufacturer, Ȍssur (previously Flex-Foot, Inc.); biotech company, Irvine Scientific and healthcare software manufacturer Patient Care Technology Systems to name a few.
Karen’s expertise is working for emerging companies growing the brand and leading the development and implementation of comprehensive and successful marketing programs, lead generation outreach and top-notch, smooth-running events. She has been an instrumental team leader in several company mergers, acquisitions and corporate re-branding efforts.
She attended Arizona State University where she graduated with a B.A. in Communications. She also received her certification from the Academy of Radio Broadcasting where she honed her skills as an on-air radio personality.